In case you missed it or had any doubts about the astounding ability of the Spurs to turn people away from NBA basketball in droves, here's word that Game 1 was the lowest rated opening game in prime time in league history. That sound you hear in the distance is David Stern sobbing, realizing that even King James isn't enough to get casual fans to tune in. Who wants to bet Stern "suggests" that LeBron leave Cleveland when his current contract is up?
Of course the bigger problem is the Spurs, who combine the NBA's most easily taken for granted superstar with several unlikeable foreign players. Tony Parker is French, after all, and don't even get me started on Ginobili and Oberto! Having already played in the third-lowest Finals of all time a few years ago against the Pistons, and with this year's series already looking like a ratings disaster, San Antonio is going to have to live with the "good but boring" label they've earned.
There is one bright side for Commissioner Stern though: I'm sure Gary Bettman is jealous of that 6.3 rating!